PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Value chain of tea industry PART 07: Market segmentation by product type • Herbal tea market by product type • Global herbal tea bags market • Global herbal loose tea leaf market PART 08: Geographical segmentation • Herbal tea market by geography • Herbal tea market in APAC • Herbal tea market in Europe • Herbal tea market in Americas • Herbal tea market in MEA PART 09: Market segmentation by distribution channel PART 10: Key leading countries • China • US • India • Pakistan PART 11: Market drivers PART 12: Impact of drivers PART 13: Market challenges PART 14: Impact of drivers and challenges PART 15: Market trends PART 16: Vendor landscape • Competitive scenario PART 17: Key vendor analysis • Adagio Teas • Associated British Foods (ABF) • Dilmah Tea • ITO EN • Tata Global Beverages (TGB) • Unilever • Other prominent vendors PART 18: Explore Technavio List of Exhibits Exhibit 01: Herbal tea product segmentation Exhibit 02: Key countries in each region Exhibit 03: Herbal tea was sold in following retail formats in 2015 Exhibit 04: Product offerings Exhibit 05: Herbal tea as a product type of the overall tea market in 2015 Exhibit 06: Global herbal tea market 2016-2020 ($ billions) Exhibit 07: Five forces analysis Exhibit 08: Herbal tea market by product type 2015 and 2020 (market share %) Exhibit 09: Global herbal tea bag market 2016-2020 ($ billions) Exhibit 10: Global herbal loose tea leaf market 2016-2020 ($ billions) Exhibit 11: Herbal tea market by geography 2015 and 2020 (market share %) Exhibit 12: CAGR comparison of different geographies Exhibit 13: Herbal tea market in APAC 2016-2020 ($ billions) Exhibit 14: Herbal tea market in Europe 2016-2020 ($billions) Exhibit 15: Herbal tea market in Americas 2016-2020 ($ millions) Exhibit 16: Herbal tea market in MEA 2016-2020 ($ millions) Exhibit 17: Global herbal tea market by distribution channel 2015 Exhibit 18: Analysis of different retail formats based on key parameters Exhibit 19: Key leading countries Exhibit 20: Herbal tea market in China 2016-2020 ($ billions) Exhibit 21: Herbal tea market in the US 2016-2020 ($ millions) Exhibit 22: Herbal tea market in India 2016-2020 ($ millions) Exhibit 23: Herbal tea market in Pakistan 2016-2020 ($ millions) Exhibit 24: Impact of drivers Exhibit 25: Impact of drivers and challenges Exhibit 26: Key Competitors: Benchmarking Exhibit 27: Adagio Teas: Strengths and weakness Exhibit 28: Recent developments Exhibit 29: ABF: Business segmentation by revenue in 2015 Exhibit 30: ABF (Twining): Product category Exhibit 31: ABF: Strength and weakness Exhibit 32: ABF: Recent developments Exhibit 34: Dilmah Tea: Strengths and weakness Exhibit 35: Recent developments Exhibit 36: ITO EN: Business segmentation by revenue 2015 Exhibit 37: ITO EN: Product segmentation in the global tea market Exhibit 38: ITO EN: Strength and weakness Exhibit 39: Recent developments Exhibit 40: TGB: Business segmentation by revenue 2015 Exhibit 41: Breakdown of tea segment by revenue 2015 Exhibit 42: TGB: Product segmentation in the global herbal tea market Exhibit 43: Strength and weakness Exhibit 44: Recent developments Exhibit 45: Unilever: Business and geography segmentation by revenue 2015 Exhibit 46: Unilever (Lipton): Product category Exhibit 47: Unilever (PG Tips): Product category Exhibit 48: Unilever: Strengths and weakness Exhibit 49: Unilever: Recent developments

Adagio Teas, Associated British Foods, Dilmah Tea, ITO EN, Tata Global Beverages, Unilever, Alvita, Barry's Tea, Bigelow Tea, Bettys and Taylors of Harrogate, Celestial Seasonings, Harney and Sons, Mighty Leaf Tea, Numi, The Republic of Tea, Tazo Tea Company, and Teavana.