PART 01: Executive summary • Highlights • Market overview PART 02: Scope of the report • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Global spirits market • Global whiskey market • Global single malt whiskey market • Five forces analysis PART 06: Market segmentation by product • Global single malt Scotch whisky market • Global single malt American whiskey market • Global single malt Irish whiskey market • Global other single malt whiskey market PART 07: Market segmentation by distribution channel PART 08: Geographical segmentation • Single malt whiskey market in Europe • Single malt whiskey market in Americas • Single malt whiskey market in APAC • Single malt whiskey market in MEA PART 09: Key leading countries • US • France • Taiwan • UK PART 10: Market drivers PART 11: Impact of drivers PART 12: Market challenges PART 13: Impact of drivers and challenges PART 14: Market trends PART 15: Vendor landscape • Competitive scenario • Bacardi • Beam Suntory • Brown-Forman • Diageo • Pernod Ricard • Other prominent vendors PART 16: Appendix • List of abbreviations PART 17: Explore Technavio List of Exhibits Exhibit 01: Product segments in global single malt whiskey market Exhibit 02: Key countries in each region Exhibit 03: Product offerings Exhibit 04: Production process of single malt whiskey Exhibit 05: Global whiskey type and standard regulation Exhibit 06: Overview: Global single malt whiskey market 2015 Exhibit 07: Global spirits market by volume 2015-2020 (billion liters) Exhibit 08: Global whiskey market by volume 2015-2020 (billion liters) Exhibit 09: Global single malt whiskey market by volume 2015-2020 (million liters) Exhibit 10: Five forces analysis Exhibit 11: Global single malt whiskey market by product 2015 and 2020 Exhibit 12: Global single malt Scotch whisky market 2015-2020 (million liters) Exhibit 13: Geographical regions by single malt Scotch whisky export 2015 Exhibit 14: Global single malt American whiskey market 2015-2020 (million liters) Exhibit 15: Global single malt Irish whiskey market 2015-2020 (million liters) Exhibit 16: Global other single malt whiskey market 2015-2020 (million liters) Exhibit 17: Global single malt whiskey market by distribution channel 2015 Exhibit 18: World internet users by region 2016 (million users) Exhibit 19: Number of convenience stores 2014 and 2015 Exhibit 20: Global single malt whiskey market by geography 2015 and 2020 Exhibit 21: Single malt whiskey market in Europe 2015-2020 (million liters) Exhibit 22: Export of single malt whiskey from Scotland 2014 and 2015 ($ billions) Exhibit 23: Single malt whiskey market in Americas 2015-2020 (million liters) Exhibit 24: % of urban population in Latin American countries 2007, 2025, and 2050 Exhibit 25: Per capita disposable income in Americas 2011-2014 ($/capita) Exhibit 26: Single malt whiskey market in APAC 2015-2020 (million liters) Exhibit 27: Average annual per capita disposable income in APAC 2009-2013 ($) Exhibit 28: Single malt whiskey market in MEA 2015-2020 (million liters) Exhibit 29: Export of single malt Scotch whisky to Middle East and Africa from Scotland 2011-2015 (million liters) Exhibit 30: Key leading countries Exhibit 31: Single malt whiskey market in US 2015-2020 (million liters) Exhibit 32: Single malt whiskey market in France 2015-2020 (million liters) Exhibit 33: Single malt whiskey market in Taiwan 2015-2020 (million liters) Exhibit 34: Single malt whiskey market in UK 2015-2020 (million liters) Exhibit 35: Impact of drivers Exhibit 36: Stock of Scotch whisky aged 11 years and above 2010-2014 (million liters) Exhibit 37: Prices of some single malt whiskey products Exhibit 38: Impact of drivers and challenges Exhibit 39: Visitors to distilleries in Scotland 2012-2015 (millions) Exhibit 40: Bacardi: Product overview Exhibit 41: Beam Suntory: Product segmentation Exhibit 42: Brown-Forman: Product segmentation by revenue 2015 Exhibit 43: Brown-Forman: Geographical segmentation by revenue 2015 Exhibit 44: Diageo: Business segmentation 2014 Exhibit 45: Diageo: classification of the products, leading markets, and growth rate and price category 2014

Bacardi, Beam Suntory, Brown-Forman, Diageo, Pernod Ricard, Asahi Breweries, Distell, Gruppo Campari, John Distilleries, Radico Khaitan, and United Spirits.