01. Executive Summary 02. List of Abbreviations 03. Introduction 04. Market Research Methodology Market Research Process Research Design Research Methodology 05. Scope of the Report Market Overview Product Offerings 06. Overview of Beer Market in the US 06.1 Alcohol Market in the US 06.2 Market size and Forecast 06.3 Segmentation of Beer market in the US 06.4 Key Vendors 06.5 Top 10 Beer Brands in the US 06.6 Top 5 Fastest Growing Craft Beer Brands 07. Market Landscape 07.1 Market Size and Forecast by Revenue 07.2 Market Size and Forecast by Volume 07.3 Five Forces Analysis 07.4 Top 5 States in the US with Highest Number of New Breweries of Craft Beer 08. Market Segmentation 09. Segmentation by Nature of Brewery 10. Geographical Segmentation 11. Vendor Landscape 12. Buying Criteria 13. Market Growth Drivers 14. Drivers and their Impact 15. Market Challenges 16. Impact of Drivers and Challenges 17. Market Trends 18. Key Vendor Analysis 18.1 New Belgium Brewing Co. Business Overview Key Information SWOT Analysis 18.2 Sierra Nevada Brewing Co. Business Overview Key Information SWOT Analysis 18.3 The Boston Beer Co. Inc. Business Overview Key Information SWOT Analysis 18.4 The Gambrinus Co. Business Overview Key Information SWOT Analysis List of Exhibits Exhibit 1: Market Research Methodology Exhibit 2: Alcohol Market in the US by Product Segmentation 2012 Exhibit 3: Beer Market in the US 2012-2016 (million barrels) Exhibit 4: Beer Market in the US by Product Segmentation 2012 (million barrels) Exhibit 5: Ranking of Key Vendors 2012 Exhibit 6: Top 10 Beer Brands in the US 2012 (US$ millions) Exhibit 7: Top 5 fastest growing Craft Beer Brands 2011 Exhibit 8: Craft Beer Market in the US 2012-2016 (US$ billions) Exhibit 9: Craft Beer Market in the US 2012-2016 (million barrels) Exhibit 10: Top 5 States with Highest Number of New Breweries 2012 Exhibit 11: Craft Beer Market in the US by Product Segmentation Exhibit 12: Craft Beer Market by Product Segmentation 2012 Exhibit 13: Craft Beer Market Segmentation By Brewery Type 2012 Exhibit 14: Craft Beer Market in the US by Geographic Segmentation 2012 Exhibit 15: Craft Beer Market by Vendor Segmentation 2012 Exhibit 16: Comparison of Beer Types on Average Price per Case (US$) Exhibit 17: Ranking of Top 5 Canned Craft Beverages Manufacturing States in the US 2012 Exhibit 18: Business Segmentation of New Belgium Brewing Co. Exhibit 19: Business Segmentation of Sierra Nevada Brewing Co. Exhibit 20: Business Segmentation of The Boston Beer Co. Inc. Exhibit 21: Business Segmentation of the Gambrinus Co.

New Belgium Brewing Co., Sierra Nevada Brewing Co., The Boston Beer Co. Inc., and The Gambrinus Co., Anheuser Busch Inc., Bell's Brewery Inc., Boulevard Brewing Co., Deschutes Brewery Co., Lagunitas Brewing Co., Matt Brewing Co., MillerCoors LLC, and Oskar Blues Brewing Co.