01. Executive Summary 02. List of Abbreviations 03. Introduction 04. Market Research Methodology Market Research Process Research Design Research Methodology 05. Scope of the Report Market Overview Product Offerings 06. Market Landscape 06.1 Market Size and Forecast 06.2 Five Forces Analysis 07. Market Segmentation 08. Distribution Channel 09. Geographical Segmentation 09.1 Oral Hygiene Market in Europe 09.2 Oral Hygiene Market in APAC 09.3 Oral Hygiene Market in Americas 09.4 Oral Hygiene Market in MEA 10. Key Leading Countries US Japan Germany 11. Vendor Landscape The key vendors in the Global Oral Hygiene 11.1 Market share of Key Vendors 11.2 Product Portfolio Matrix 12. Buying Criteria 13. Market Growth Drivers 14. Drivers and their Impact 15. Market Challenges 16. Impact of Drivers and Challenges 17. Market Trends 18. Key Vendor Analysis 18.1 Colgate-Palmolive Co. Business Overview Key Information SWOT Analysis 18.2 GlaxoSmithKline plc Business Overview Key Information SWOT Analysis 18.3 Johnson & Johnson Inc. Business Overview Key Information SWOT Analysis 18.4 Procter& Gamble Co. Business Overview Key Information SWOT Analysis List of Exhibits Exhibit 1: Global Oral Hygiene Market by Product Type Exhibit 2: Market Research Methodology Exhibit 3: Global Oral Hygiene market 2012–2016 (US$ billion) Exhibit 4: Global Oral Hygiene Market by Product Type Exhibit 5: Global Oral Hygiene Market Segmentation by Product Type 2012 Exhibit 6: Global Oral Hygiene Market- Segmentation by Distribution Exhibit 7: Global Oral Hygiene Market- Segmentation by Distribution 2012 Exhibit 8: Global Oral Hygiene Market by Geographic Segmentation 2012-2016 Exhibit 9: Global Oral Hygiene Market by Geographic Segmentation 2012-2016 (US$ billion) Exhibit 10: Oral Hygiene Market in Europe 2012-2016 (US$ billion) Exhibit 11: Oral Hygiene Market in APAC 2012-2016 (US$ billion) Exhibit 12: Oral Hygiene Market in Americas 2012-2016 (US$ billion) Exhibit 13: Oral Hygiene Market in MEA 2012-2016 (US$ billion) Exhibit 14: Global Oral Hygiene Market by Vendor Segmentation 2012 Exhibit 15: Product Offering by Colgate-Palmolive and their Uses Exhibit 16: Business Segmentation of Colgate-Palmolive Co. Exhibit 17: Business Segmentation of GlaxoSmithKline plc Exhibit 18: Business Segmentation of Johnson & Johnson Inc. Exhibit 19: Business Segmentation of Procter & Gamble Co.

Colgate-Palmolive Co., GlaxoSmithKline plc, Johnson & Johnson Inc., Procter& Gamble Co., Chattem Inc., Dentsply International Inc., Lion Corp., Lion Corp., and Unilever plc.