01. Executive Summary 02. List of Abbreviations 03. Introduction 04. Market Research Methodology Market Research Process Research Design Research Methodology 05. Scope of the Report Market Overview Product Offerings 06. Market Landscape 06.1 CRM Software as a Segment of Overall Enterprise Applications Software Market in China 06.2 CRM Software Market in China CRM Software Modules Market Size and Forecast CRM Software Market in China by Applications CRM Software Market in China by Software Deployment Technology End-user Segmentation Based on Enterprise Size 06.3 Five Forces Analysis 07. Vendor Landscape 08. Buying Criteria 09. Market Growth Drivers 10. Drivers and their Impact 11. Market Challenges 12. Impact of Drivers and Challenges 13. Market Trends 14. Key Vendor Analysis 14.1 Microsoft Corp. Business Overview Business Segmentation SWOT Analysis 14.2 Oracle Corp. Business Overview Business Segmentation SWOT Analysis 14.3 SAP AG Business Overview Business Segmentation SWOT Analysis 14.4 UFIDA Software Co. Ltd. Business Overview Business Segmentation SWOT Analysis 15. Other Reports in this Series List of Exhibits Exhibit 1: Market Research Methodology Exhibit 2: Segments of the Enterprise Applications Software Market Exhibit 3: CRM as a Segment of the Enterprise Applications Software Market in China 2012 Exhibit 4: CRM Software Modules Exhibit 5: CRM Software Market in China 2012–2016 (US$ million) Exhibit 6: CRM Software Market in China by Applications 2012 Exhibit 7: CRM Software Market in China by Software Deployment Technology 2012 Exhibit 8: CRM Software Market in China by End-user Segmentation Based on Enterprise Size 2012 Exhibit 9: CRM Software Market in China by Vendor Segmentation 2012 Exhibit 10: Business Segmentation of Microsoft Corp. Exhibit 11: Business Segmentation of Oracle Corp. Exhibit 12: Business Segmentation of SAP AG Exhibit 13: Business Segmentation of UFIDA Software Co. Ltd.

Microsoft Corp., Oracle Corp., SAP AG, and UFIDA Software Co. Ltd., AsiaInfo Linkage, 800App CRM, Bokesoft Information Co. Ltd., Golden Abacus Software Co. Ltd., Kingdee International Software Group Co. Ltd., MyCRM, Neusoft Corp., Salesforce.com, TurboCRM, and XTools.