PART 01: Scope of the report • Market overview • Geographical information • Vendor selection • Summation errors • Currency exchange rates • End-user segmentation • Target audience • Key figures • Top-vendor offerings PART 02: Market research methodology • Research methodology • Economic indicators PART 03: Introduction • Key market highlights PART 04: Assumptions PART 05: Market landscape • Market overview • Global MVAS market • Global cloud-based VAS market PART 06: Geographical segmentation • Cloud-based VAS market by geography • Americas • EMEA • APAC PART 07: Market drivers • Adoption of MVAS in emerging economies • Shift from on-premises to cloud-based VAS • Several advantages of the cloud-based VAS PART 08: Impact of drivers PART 09: Market challenges • High bargaining power of communication service providers • Piracy issues • Low quality of wireless networks • Concerns over data security and privacy PART 10: Impact of drivers and challenges PART 11: Market trends • Rising adoption of location-enabled MVAS • Increasing adoption of m-commerce • Increasing adoption of IM MVAS applications PART 12: Five forces model PART 13: Vendor landscape • Competitive scenario PART 14: Key vendor analysis • Cisco Systems • Huawei • IBM • Infosys • Ericsson PART 15: Other prominent vendors PART 16: Appendix • List of abbreviations PART 17: Explore Technavio List of Exhibits Exhibit 01: Major countries considered Exhibit 02: Major currency exchange rates considered Exhibit 03: Product offerings Exhibit 04: Various MVAS Exhibit 05: Global MVAS market 2015-2020 ($ billions) Exhibit 06: Benefits of cloud-based services Exhibit 07: Global cloud-based VAS market 2015-2020 ($ billions) Exhibit 08: Geographical segmentation of cloud-based VAS market 2015 (% share) Exhibit 09: Geographical segmentation of cloud-based VAS market 2015-2020 (% share) Exhibit 10: Geographical segmentation of cloud-based VAS market 2015-2020 ($ millions) Exhibit 11: Cloud-based VAS in Americas 2015-2020 ($ millions) Exhibit 12: Cloud-based VAS market in EMEA 2015-2020 ($ millions) Exhibit 13: Cloud-based VAS market in APAC 2015-2020 ($ millions) Exhibit 14: Smartphone penetration rate of various countries 2014 and 2015 (% of total population) Exhibit 15: Drivers of cloud-based VAS market Exhibit 16: Global mobile broadband networks and smartphone adoption 2015 and 2020 Exhibit 17: Mobile phone users by geography (in millions) Exhibit 18: Impact of drivers Exhibit 19: Impact of drivers and challenges Exhibit 20: Five forces model Exhibit 21: Key leading vendors of the cloud-based VAS market Exhibit 22: Huawei: Categories and products

Cisco Systems, Huawei, IBM, Infosys, Ericsson, CALLUP, Ethrix, Gintel AS, and OCSBOX.