PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights • Overview of GM seeds • GM versus non-GM food • Role of organic farming in non-GM cultivation • Comparison of GMO, non-GMO, and organic crops • Consumer insights • Market insights PART 05: China profile • Economic indicators PART 06: Market landscape • Global processed food and beverage market • Processed food and beverage market in China • Global and China non-GMO food markets • GMO versus non-GMO processed food markets in China • Non-GMO processed food market in China • GMO processed food market in China • Consumer perception toward GMO and non-GMO processed food products • Five forces analysis PART 07: Market segmentation by product • Non-GMO processed food market in China PART 08: Quality certifications • Regulatory bodies • Certifications PART 09: Segmentation by retail formats • Non-GMO food market in China by retail formats • Analysis of different retail formats based on key parameters PART 10: Key leading cities • Shanghai • Beijing • Guangzhou • Shenzhen • Other potential market in tier 2 and tier 3 cities PART 11: Market drivers • Awareness and concern regarding the safety of GM food products • Influence of the growing expatriate population • Growth of organized retail • Regulations on GMO food products PART 12: Impact of drivers PART 13: Market challenges • Use of contaminated soil and water • Illegal cultivation of GMO crops • Premium pricing • Extensive research on transgenic crops PART 14: Impact of drivers and challenges PART 15: Market trends • Focus on food security • Government initiatives and subsidies • International agreements and cooperation • Evolving food preferences PART 16: Vendor landscape • Competitive scenario • Key focus points for players • Key vendors 2015 • Competitive assessment of top five vendors • China Beijing Organic and Beyond • Epermarket • Noah Beijing Agricultural Development • Tony’s Farm • TooToo Organic Farm • Other prominent vendors PART 17: Appendix • List of abbreviations PART 18: Explore Technavio   List of Exhibits Exhibit 01: Product offerings Exhibit 02: Revenue generated from cultivation area for biotech crops 2015 Exhibit 03: Global cultivation area of biotech crops by type 2014 Exhibit 04: GM seeds versus non-GM seeds 2009-2014 Exhibit 05: Global certified organic farming land by geography 2013 Exhibit 06: China: Key economic indicators 2014 Exhibit 07: Population in China 2009-2014 (billions) Exhibit 08: GDP per capita in China 2009-2014 ($) Exhibit 09: Employment-to-population ratio in China 2009-2014 Exhibit 10: Agriculture, value added (% of GDP) 2010-2015 Exhibit 11: Percentage of arable land in China 2009-2013 Exhibit 12: China’s imported food trade value 2010-2014 ($ billions) Exhibit 13: Per capita income of urban and rural households ($) Exhibit 14: Internet penetration rate in China 2009-2014 Exhibit 15: Mobile subscription rate in China 2009-2014 Exhibit 16: Global processed food and beverage market 2015-2020 ($ trillions) Exhibit 17: Global processed food and beverage market by geography 2015 (% revenue) Exhibit 18: Global processed food and beverage market: Key leading countries 2015 (% revenue) Exhibit 19: Processed food and beverage market in China 2015-2020 ($ trillions) Exhibit 20: Comparison of processed food and beverage market in China versus global processed food and beverage market 2015 (%) Exhibit 21: CAGR comparison of global processed food and beverage market with processed food and beverage market in China 2015-2020 Exhibit 22: Global and China non-GMO food markets: 2015 and 2020 Exhibit 23: CAGR comparison of global non-GMO food market with non-GMO food market in China 2015-2020 Exhibit 24: GMO versus non-GMO processed food markets in China 2015 Exhibit 25: GMO versus non-GMO processed food markets in China 2020 Exhibit 26: Non-GMO processed food market in China 2015-2020 ($ billions) Exhibit 27: GMO processed food market in China 2015-2020 ($ trillions) Exhibit 28: Consumer perception toward GMO and non-GMO processed food products Exhibit 29: Five forces analysis Exhibit 30: Non-GMO processed food market in China by product 2015 (% revenue) Exhibit 31: Non-GMO processed food market in China by product 2020 (% revenue) Exhibit 32: Non-GMO food market in China by retail formats 2015 (%) Exhibit 33: Non-GMO food market in China by retail formats 2020 (%) Exhibit 34: Retail channels and key players of non-GMO food market in China Exhibit 35: Per capita disposable income of regions in China 2013 and 2014 ($) Exhibit 36: Urban population by region 2014 (%) Exhibit 37: Per capita consumption expenditure of urban households by region 2014 ($) Exhibit 38: Impact of drivers Exhibit 39: Impact of drivers and challenges Exhibit 40: Key vendors 2015

China Beijing Organic and Beyond, Epermarket, Noah Beijing Agricultural Development, Tony’s Farm, TooToo Organic Farm, Beijing Green Yard Ecological Agriculture Development, Carrefour China, Fields China, Helekang, Shanghai Yung State Investment Management, Shanghai Food, Shanghai Green Life Agri-Tech Company, Vert, Walmart China, YMT Organic Farm.