PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Report coverage • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights • Value chain analysis of the VR systems market • PLC • Regulatory framework PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Market trends • VR systems to become sub-modules of integrated assistant systems • Cloud-based VR systems to drive automotive telematics usage • OEMs to use AI to enhance VR systems: ASR to give way to natural speech recognition • Sonic curtains and virtual space cubes to eliminate noise and make VR systems more effective • Voice biometrics to offer a personalized driving experience • Automakers to bypass PLC timelines for VR systems PART 07: Market drivers • Regulatory and legal drivers to increase VR adoption • Technological drivers to enable VR use • Rising customer frustration with VR as a driver for further R&D in VR PART 08: Market challenges • Technological challenges with VR implementation • Consumer–VR interaction challenges • Issues with user experiences PART 09: Market segmentation by geography • Global automotive VR market size by geography • Market in APAC • Market in Europe • Market in North America • Market in Latin America • Market in MEA PART 10: Market segmentation by end-user • Market overview • End-user market dynamics • Market size and forecast PART 11: Vendor landscape • Competitive benchmarking PART 12: Key vendor analysis • Apple • Ford Motors • Harman International • Mercedes-Benz • Microsoft • Nuance Communications • VocalZoom • Voicebox Technologies PART 13: Appendix • List of abbreviations PART 14: Explore Technavio List of Exhibits Exhibit 01: Report coverage Exhibit 02: Product offerings by automotive industry OEMs Exhibit 03: Product offerings by non-automotive industry players Exhibit 04: Definitions of the products and markets Exhibit 05: Impact of drivers Exhibit 06: VR timeline Exhibit 07: Parts of a typical VR system Exhibit 08: Comparison of the types of VR systems Exhibit 09: A typical VR system value chain Exhibit 10: PLC of voice recognition systems Exhibit 11: Existing regulatory framework around the world governing VR devices Exhibit 12: Market landscape of VR systems Exhibit 13: Global automotive VR system market 2015-2020 (millions of units) Exhibit 14: Five forces analysis: Global automotive VR industry Exhibit 15: Virtual voice isolation cube Exhibit 16: Driving forces behind electrification of automotive mechanics: Exhibit 17: Mechanical operations converted into electronics Exhibit 18: Automotive electronic cost share of total vehicle cost 2014-2020 Exhibit 19: Sources of user frustration with VR systems Exhibit 20: Local noises impacting VR system performance Exhibit 21: LNI causing low clarity in VR system reception Exhibit 22: Noise cancellation technology usage to solve LNI Exhibit 23: Word count of various languages Exhibit 24: Translation challenges Exhibit 25: Types of challenges impacting consumer–VR interactions Exhibit 26: Global VR market share dynamics by geography 2015 and 2020 Exhibit 27: APAC: Market size and forecast 2015-2020 (millions of units) Exhibit 28: Top five APAC countries by GDP 2011-2015 ($ billions) Exhibit 29: China GDP PPP 2015-2020 (Intl.$ trillions) Exhibit 30: Chinese automotive electronics market 2015-2020 ($ billions) Exhibit 31: Automotive sales in Taiwan 2007-2014 (thousands of units) Exhibit 32: Taiwan’s automotive electronics market 2007-2015 ($ billions) Exhibit 33: Taiwan’s automotive electronics by application 2014 Exhibit 34: Taiwanese government’s roadmap for automotive electronics 2015 Exhibit 35: Top 15 countries by number of dollar billionaires 2015 Exhibit 36: India GDP PPP 2015-2020 (Intl.$ trillions) Exhibit 37: Production of passenger and commercial vehicles in India 2010-2016 (millions of units) Exhibit 38: Japan GDP PPP 2015-2020 (Intl.$ trillions) Exhibit 39: Overseas vehicle production by Japanese automakers 2013 and 2014 (million units) Exhibit 40: Automotive sales in Japan 2007-2015 (millions of units) Exhibit 41: Indonesia GDP PPP 2015-2020 (Intl.$ trillions) Exhibit 42: Indonesian car sales 2007-2015 (thousands of units) Exhibit 43: South Korea GDP PPP 2015-2020 (Intl.$ trillions) Exhibit 44: Automotive sales in South Korea 2007-2015 (millions of units) Exhibit 45: Industry-wise exports data of South Korea Exhibit 46: South Korea: New electric car sales June and September 2015 Exhibit 47: Europe: Market size and forecast 2015-2020 (millions of units) Exhibit 48: Automotive sales in Germany 2007-2015 (millions of units) Exhibit 49: German electronic component market by industry 2014 Exhibit 50: Automotive sales in Europe 2007-2014 (millions of units) Exhibit 51: North America: Market size and forecast 2015-2020 (millions of units) Exhibit 52: North American automotive electronics market 2015-2020 ($ billions) Exhibit 53: Automotive sales in North America 2007-2014 (millions of units) Exhibit 54: Automotive electronics market in US 2008-2014 ($ billions) Exhibit 55: Automotive sales in US 2007-2014 (millions of units) Exhibit 56: Automotive sales in Mexico 2005-2014 (millions of units) Exhibit 57: Latin America: Market size and forecast 2015-2020 (millions of units) Exhibit 58: Automotive sales in Latin America 2007-2014 (millions of units) Exhibit 59: GDP growth rate of top five Latin American countries 2011-2014 Exhibit 60: Automotive sales in Brazil 2005-2015 (millions of units) Exhibit 61: Automotive electronics market in Brazil 2007-2014 ($ billions) Exhibit 62: MEA: Market size and forecast 2015-2020 (thousands of units) Exhibit 63: Market segmentation of automotive VR systems by end-user1 Exhibit 64: OEM VR systems: Market size and forecast 2015-2020 (millions of units)2 Exhibit 65: Replacement VR systems: Market size and forecast 2015-2020 (millions of units)3 Exhibit 66: Upgrade VR systems: Market size and forecast 2015-2020 (millions of units)4 Exhibit 67: Vendor landscape for VR systems6

Apple, Ford Motors, Harman International, Mercedes-Benz, Microsoft, Nuance Communications, VocalZoom, Voicebox Technologies, Bayerische Motoren Werke AG, Citroen, Daimler AG, Fiat Chrysler Automobiles, General Motors, Honda Motor Co., Hyundai Motor Co., Nissan Motor Company Ltd., Toyota Motor Corp., Volkswagen AG, Volvo Cars, Anhui USTC iFlytek Co, Google, Harman International Industries, LumenVox, Sensory Inc.