PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Key-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Economic indicators • Global economic indicators PART 06: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 07: Market segmentation by product category • Global hair spray market by product category • Global hair styling spray market • Global dry shampoo market PART 08: Geographical segmentation • Geographical segmentation • Hair spray market in the Americas • Hair spray market in Europe • Hair spray market in APAC • Hair spray market in MEA PART 09: Key leading countries • US • Japan • Brazil • UK PART 10: Market drivers • Product innovation through technological advancement • Increase in demand for male grooming products • Well-established organized retail sector in developed countries • Rise in demand for anti-aging products • Greater product differentiation PART 11: Impact of drivers PART 12: Market challenges • Threat from counterfeit products • Risk of exposure to toxic chemicals • Threat from professional beauty care services PART 13: Impact of drivers and challenges PART 14: Market trends • Use of natural ingredients • Increased internet and smartphone penetration leading to growth in e-commerce • Use of social media marketing • Introduction of products with added value • Rise in number of private label brands and smaller manufacturers • Vendor partnerships with salons PART 15: Vendor landscape • Competitive scenario • Comparative analysis of key vendors • Henkel • Kao • L’Oréal • Procter & Gamble • Shiseido • Unilever • Other prominent vendors PART 16: Appendix • List of abbreviations PART 17: Explore Technavio   List of Exhibits Exhibit 01: Differentiating factors of market Exhibit 02: Consumer insights Exhibit 03: Market opportunity Exhibit 04: Criteria for beauty brands to select a particular retailer Exhibit 05: Merchandising management for beauty retailers Exhibit 06: Market entry barriers Exhibit 07: World: Key economic indicators 2014 Exhibit 08: World population 2009-2014 (billions of people) Exhibit 09: World GDP per capita 2009-2014 ($) Exhibit 10: Global employment-to-population ratio 2009-2014 Exhibit 11: World internet penetration rate 2009-2014 Exhibit 12: World mobile cellular subscription rate 2009-2014 Exhibit 13: Global BPC market by product 2015 ($ billions) Exhibit 14: Global BPC market by product 2015 (% share of revenue) Exhibit 15: Hair care products Exhibit 16: Global hair care market 2015-2020 ($ billions) Exhibit 17: Global hair care market by product category 2015 (% share of revenue) Exhibit 18: Global shampoo market 2015-2020 ($ billions) Exhibit 19: Global hair styling products market 2015-2020 ($ billions) Exhibit 20: Global hair spray market 2015-2020 ($ billions) Exhibit 21: Five forces analysis Exhibit 22: Global hair spray market by product category 2015 and 2020 Exhibit 23: Global hair spray market by product category 2015-2020 ($ billions) Exhibit 24: Global hair styling spray market 2015-2020 ($ billions) Exhibit 25: Global dry shampoo market 2015-2020 ($ billions) Exhibit 26: Geographical segmentation of market by revenue 2015 and 2020 Exhibit 27: Geographical segmentation of market by revenue 2015-2020 ($ billions) Exhibit 28: Hair spray market in the Americas 2015-2020 ($ billions) Exhibit 29: Hair spray market in Europe 2015-2020 ($ billions) Exhibit 30: Hair spray market in APAC 2015-2020 ($ billions) Exhibit 31: Hair spray market in MEA 2015-2020 ($ millions) Exhibit 32: Key leading countries 2015 Exhibit 33: Key leading countries by revenue share 2015 Exhibit 34: Hair spray market in the US: Key influencing factors Exhibit 35: Hair spray market in the US 2015-2020 ($ millions) Exhibit 36: Aging population in the US 2009-2014 (% of total population) Exhibit 37: Hair spray market in Japan: Key influencing factors Exhibit 38: Hair spray market in Japan 2015-2020 ($ millions) Exhibit 39: Aging population in Japan 2009-2014 (% of total population) Exhibit 40: Hair spray market in Brazil: Key influencing factors Exhibit 41: Hair spray market in Brazil 2015-2020 ($ millions) Exhibit 42: Hair spray market in the UK: Key influencing factors Exhibit 43: Hair spray market in the UK 2015-2020 ($ millions) Exhibit 44: Aging population worldwide (% of total population) Exhibit 45: Impact of drivers Exhibit 46: Impact of drivers and challenges Exhibit 47: World internet users 2008-2014 (millions of people) Exhibit 48: World internet penetration rate 2008-2014 (% of total population) Exhibit 49: Online retail market in the US 2015-2020 ($ billions) Exhibit 50: Social media users globally in 2015 (millions of people) Exhibit 51: Comparison of operating margins FY2015 Exhibit 52: Sales growth comparison 2014-2015 Exhibit 53: Henkel: Business segmentation by revenue 2015 Exhibit 54: Henkel: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 55: Henkel: Geographical segmentation by revenue 2015 Exhibit 56: Kao: Business segmentation by revenue 2015 Exhibit 57: Kao: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 58: Kao: Geographical segmentation by revenue 2015 Exhibit 59: L'Oréal: Business segmentation by revenue 2015 Exhibit 60: L'Oréal: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 61: L'Oréal: Geographical segmentation by revenue 2015 Exhibit 62: Procter & Gamble: Business segmentation by revenue 2015 Exhibit 63: Procter & Gamble: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 64: Procter & Gamble: Geographical segmentation by revenue 2015 Exhibit 65: Shiseido: Business segmentation by revenue by 2015 Exhibit 66: Shiseido: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 67: Shiseido: Geographical segmentation by revenue 2015 Exhibit 68: Unilever: Business segmentation by revenue 2015 Exhibit 69: Unilever: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 70: Unilever: Geographical segmentation by revenue 2015

Henkel, Kao, L'Oréal, Procter & Gamble, Shiseido, Unilever, Amway, Avon Products, Cadiveu Professional USA, Chatters Canada, Combe, Conair, Edgewell Personal Care, Estée Lauder, Godrej Consumer Products, Helen of Troy Limited, Johnson & Johnson, Mary Kay, O Boticário, Revlon, Tom's of Maine, Toni & Guy, World Hair Cosmetics (Asia)