PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Key vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Country profile: US • Economic indicators PART 06: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 07: Market segmentation by product category • Mass beauty care market in the US by product category • Mass hair care products market in the US • Mass color cosmetics market in the US • Mass skin care products market in the US • Mass deodorants market in the US PART 08: Geographical segmentation • Geographical segmentation PART 09: Market drivers • Product innovation through technological advancement • Increase in demand for male grooming products • Well-established organized retail sector • Rise in demand for anti-aging products • High demand for deodorants among teenagers • Growth in e-commerce • Introduction of products for specific hair types and new hair color products PART 10: Impact of drivers PART 11: Market challenges • Threat from counterfeit products • Risk of exposure to toxic chemicals • Stringent rules and regulations • Threat from professional beauty care services • Increased penetration of premium beauty products PART 12: Impact of drivers and challenges PART 13: Market trends • Use of natural ingredients • E-retailing and social media marketing • Increased demand for multifunctional products • Innovation in packaging • Rise in number of private label brands and smaller manufacturers • Vendor partnerships with salons • Demand for nude lipsticks • Growing popularity of nail art • High demand for UV absorbers PART 14: Vendor landscape • Competitive scenario • Vendor share analysis • Comparative analysis of key vendors • Coty • Estée Lauder • Johnson & Johnson • L’Oréal • Procter & Gamble (P&G) • Unilever • Other prominent vendors PART 15: Explore Technavio   List of Exhibits Exhibit 01: Features of market Exhibit 02: Consumer insights Exhibit 03: Market opportunity Exhibit 04: Criteria for selection of retailer by beauty brands Exhibit 05: Merchandising management for beauty retailers Exhibit 06: Market barriers Exhibit 07: US: Key economic indicators 2014 Exhibit 08: Population in the US 2009-2014 (millions) Exhibit 09: GDP per capita in the US 2009-2014 ($) Exhibit 10: Employment-to-population ratio in the US 2009-2014 Exhibit 11: Internet penetration rate in the US 2009-2014 Exhibit 12: Mobile cellular subscription rate in the US 2009-2014 Exhibit 13: Global BPC market Exhibit 14: Global BPC market by product 2015 ($ billions) Exhibit 15: Global BPC market by product 2015 (% of revenue) Exhibit 16: BPC market in the US by product 2015 ($ billions) Exhibit 17: BPC market in the US by product 2015 (% of revenue) Exhibit 18: Beauty care market in the US Exhibit 19: Beauty care market in the US 2015 Exhibit 20: Mass versus premium beauty care market in the US 2015 Exhibit 21: Mass beauty care market in the US 2015-2020 ($ billions) Exhibit 22: Five forces analysis Exhibit 23: Mass beauty care market in the US by product category 2015 and 2020 Exhibit 24: Mass beauty care market in the US by product category 2015-2020 ($ billions) Exhibit 25: Mass hair care products market in the US 2015-2020 ($ billions) Exhibit 26: Mass hair care market in the US by product category 2015-2020 ($ billions) Exhibit 27: Mass hair care market in the US by product category 2015 and 2020 Exhibit 28: Mass shampoo and conditioner market in the US 2015-2020 ($ billions) Exhibit 29: Mass hair colorant market in the US 2015-2020 ($ billions) Exhibit 30: Mass market for other hair care products in the US 2015-2020 ($ billions) Exhibit 31: Mass color cosmetics market in the US 2015-2020 ($ billions) Exhibit 32: Mass beauty care market in the US by product category 2015-2020 ($ billions) Exhibit 33: Mass color cosmetics market in the US by product category 2015 and 2020 Exhibit 34: Mass face make-up market in the US 2015-2020 ($ billions) Exhibit 35: Mass lip make-up market in the US 2015-2020 ($ billions) Exhibit 36: Mass nail make-up market in the US 2015-2020 ($ billions) Exhibit 37: Mass eye make-up market in the US 2015-2020 ($ billions) Exhibit 38: Mass skin care products market in the US 2015-2020 ($ billions) Exhibit 39: Mass deodorants market in the US 2015-2020 ($ billions) Exhibit 40: Geographical segmentation of market by revenue 2015 (% of total revenue) Exhibit 41: Aging population in the US and worldwide (% of total population) Exhibit 42: Internet users in the US 2008-2014 (millions of people) Exhibit 43: Online retail market in the US 2015-2020 ($ billions) Exhibit 44: Impact of drivers Exhibit 45: Impact of drivers and challenges Exhibit 46: Key vendors by revenue share 2015 Exhibit 47: Key vendors by profit share 2015 Exhibit 48: Comparison of operating margin 2015 Exhibit 49: Sales growth comparison 2014-2015 Exhibit 50: US mass beauty care revenue as percentage of group sales 2015 Exhibit 51: Market share: Mass shampoo and conditioner market in the US 2015 (% of revenue) Exhibit 52: Market share: Mass hair colorant market in the US 2015 (% of revenue) Exhibit 53: Market share: Mass market for other hair care products in the US 2015 (% of revenue) Exhibit 54: Market share: Mass color cosmetics market in the US 2015 (% of revenue) Exhibit 55: Market share: Mass skin care products market in the US 2015 (% of revenue) Exhibit 56: Market share: Mass deodorants market in the US in 2015 (% of revenue) Exhibit 57: Coty: Business segmentation by revenue 2015 Exhibit 58: Coty: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 59: Coty: Geographical segmentation by revenue 2015 Exhibit 60: Estée Lauder: Product segmentation by revenue 2015 Exhibit 61: Estée Lauder: Product segmentation by revenue 2014 and 2015 ($ billions) Exhibit 62: Estée Lauder: Geographical segmentation by revenue 2015 Exhibit 63: Johnson & Johnson: Business segmentation by revenue 2015 Exhibit 64: Johnson & Johnson: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 65: Johnson & Johnson: Geographical segmentation by revenue 2015 Exhibit 66: L'Oréal: Business segmentation by revenue 2015 Exhibit 67: L'Oréal: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 68: L'Oréal: Geographical segmentation by revenue 2015 Exhibit 69: P&G: Business segmentation by revenue 2015 Exhibit 70: P&G: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 71: P&G: Geographical segmentation by revenue 2015 Exhibit 72: Unilever: Business segmentation by revenue 2015 Exhibit 73: Unilever: Business segmentation by revenue 2014 and 2015 ($ billions) Exhibit 74: Unilever: Geographical segmentation by revenue 2015

Coty, Estée Lauder, Johnson & Johnson, L'Oréal, Procter & Gamble, Unilever, Amway, Avon Products, Beiersdorf Global, Cadiveu Professional USA, Chanel, Church & Dwight, Colgate-Palmolive, Combe, Conair, Edgewell Personal Care, Helen of Troy, Henkel, Kao USA, Markwins Beauty Products, Mary Kay, O Boticário, Reckitt Benckiser, Revlon, Tom’s of Maine.