PART 01: Executive summary • Highlights PART 02: Scope of the report • Scope of study • Geographical segmentation • Vendor segmentation • Common currency conversion rates • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Global smoking overview PART 06: Market landscape • Global e-cigarette market overview • Five forces analysis PART 07: Product life cycle analysis • E-cigarette product life cycle PART 08: Market segmentation by product • Global e-cigarette market by product PART 09: Market segmentation by distribution channel • Global e-cigarette market by distribution channel PART 10: Geographical segmentation • Global e-cigarette market by geography • E-cigarette market in North America • E-cigarette market in Western Europe • E-cigarette market in APAC • E-cigarette market in Eastern and Central Europe • E-cigarette market in Central and South America • E-cigarette market in MEA PART 11: Key leading countries PART 12: Market drivers PART 13: Impact of drivers PART 14: Market challenges PART 15: Impact of drivers and challenges PART 16: Market trends PART 17: Vendor landscape • Competitive scenario • Industry associations • Market share analysis 2015 PART 18: Key vendor analysis • Reynolds American • Imperial Brands • Japan Tobacco • Altria Group • NJOY • British American Tobacco • Other prominent vendors • Legality of e-cigarettes PART 19: Appendix • List of abbreviations PART 20: Explore Technavio List of Exhibits Exhibit 01: Product offerings Exhibit 02: Structure of an e-cigarette Exhibit 03: Comparison between e-cigarettes and tobacco cigarettes Exhibit 04: Global smoking scenario Exhibit 05: Global cigarette market by region 2005 and 2015 (%) Exhibit 06: Top cigarette markets by volume in 2014 (millions of sticks) Exhibit 07: Per capita cigarette consumption worldwide 2015 Exhibit 08: Annual average per capita consumption of cigarettes across the world Exhibit 09: Global e-cigarette market 2015-2020 ($ billions) Exhibit 10: E-cigarette use and smoking prevalence in selected countries 2015 (% of adult population) Exhibit 11: Use of e-cigarettes by type in Europe 2013-2015 (%) Exhibit 12: Popular e-liquid flavors in select countries 2015 (%) Exhibit 13: Five forces analysis Exhibit 14: E-cigarette market in US: Product life cycle analysis Exhibit 15: Global e-cigarette market by product 2015 (%) Exhibit 16: Global e-cigarette market by distribution channel Exhibit 17: Global e-cigarette market by distribution channel 2015 (%) Exhibit 18: Global e-cigarette market by geography 2015 (%) Exhibit 19: E-cigarette market in North America 2015-2020 ($ billions) Exhibit 20: Sales and prices of traditional cigarettes in US 1970-2015 Exhibit 21: Revenue of e-cigarette brands in US by convenience store sales 2015 (% share) Exhibit 22: E-cigarette market in Western Europe 2015-2020 ($ billions) Exhibit 23: Ex-smokers using e-cigarettes in UK 2014-2016 (% of total ex-smokers) Exhibit 24: Number of vapers in UK 2012-2016 (millions) Exhibit 25: E-cigarette market in APAC 2015-2020 ($ billions) Exhibit 26: Vaper demographics in China by education 2015 (%) Exhibit 27: E-cigarette market in Eastern and Central Europe 2015-2020 ($ billions) Exhibit 28: E-cigarette market in Central and South America 2015-2020 ($ millions) Exhibit 29: Daily smokers (15 years and over) in Central and South America 2015 (% of population) Exhibit 30: E-cigarette market in MEA 2015-2020 ($ millions) Exhibit 31: Global e-cigarette market 2015-2020 Exhibit 32: Key leading countries by revenue 2015 ($) Exhibit 33: Smoking statistics in US 2015 Exhibit 34: Smokers using tobacco alternatives to quit smoking in UK 2009-2015 (%) Exhibit 35: Cost analysis of e-cigarettes versus traditional cigarettes Exhibit 36: Spending on advertisements in various media in US 2015 ($ millions) Exhibit 37: Impact of drivers Exhibit 38: Status of e-cigarettes at time of fire in US 2015 (%) Exhibit 39: Range of fire caused by e-cigarettes in US 2015 (%) Exhibit 40: Number of calls made to Poison Control Centers in US on e-cigarette and liquid nicotine exposure 2011-2015 Exhibit 41: Impact of drivers and challenges Exhibit 42: Use of e-cigarettes versus NRT in UK 2015 Exhibit 43: M&A in global e-cigarette market Exhibit 44: Global e-cigarette market by vendor share 2015 (%) Exhibit 45: Social media presence of e-cigarette vendors Exhibit 46: Popular flavors provided by e-cigarette vendors Exhibit 47: Other prominent vendors Exhibit 48: E-cigarette laws and regulations in select countries as of February 2016

Reynolds American, Imperial Brands, Japan Tobacco, Altria Group, NJOY, British American Tobacco, Ballantyne Brands, CB Distributors, ECIG, Gamucci, Nicotek, RRR Chemicals, Vapor, VMR Products, White Cloud.