PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Global alcoholic drinks market • Global beer market • Five forces analysis PART 06: Market segmentation by product • Global standard lager market • Global premium lager market • Global specialty beer market • Global other beer market PART 07: Market segmentation by distribution channel PART 08: Geographical segmentation • Beer market in Europe • Beer market in APAC • Beer market in Americas • Beer market in MEA PART 09: Key leading countries • China • US • Russia • Germany • Brazil PART 10: Market drivers PART 11: Impact of drivers PART 12: Market challenges PART 13: Impact of drivers and challenges PART 14: Market trends PART 15: Vendor landscape • Competitive scenario • Anheuser-Busch InBev (AB InBev) • Carlsberg Group • Heineken • SABMiller • Other prominent vendors PART 16: Explore Technavio List of Exhibits Exhibit 01: Product offerings Exhibit 02: Overview of global beer market 2015 Exhibit 03: Global alcoholic drinks market by revenue 2015-2020 ($ trillions) Exhibit 04: Global alcoholic drinks market by volume 2015-2020 (billions of liters) Exhibit 05: Global beer market by revenue 2015-2020 ($ billions) Exhibit 06: Global beer market by volume 2015-2020 (billions of liters) Exhibit 07: PCC of top 10 countries 2015 (liters) Exhibit 08: Five forces analysis Exhibit 09: Overview of global beer market by product 2015-2020 Exhibit 10: Global standard lager market 2015-2020 ($ billions) Exhibit 11: Global premium lager market 2015-2020 ($ billions) Exhibit 12: Global specialty beer market 2015-2020 ($ billions) Exhibit 13: New fruit beers launched as percentage of total new beer products launched during 2012-2015 Exhibit 14: Global other beer market 2015-2020 ($ billions) Exhibit 15: Global beer market by distribution channel by revenue 2015-2020 Exhibit 16: Number of convenience stores 2014 and 2015 Exhibit 17: Global smartphone users 2012-2015 (billions) Exhibit 18: World internet users by region 2015 (millions) Exhibit 19: Overview of global beer market by geography 2015-2020 Exhibit 20: Beer market in Europe 2015-2020 ($ billions) Exhibit 21: Total number of jobs generated by brewing sector in Europe 2015 Exhibit 22: Number of craft breweries in UK 2009-2015 Exhibit 23: Per capita beer consumption in European countries 2014 (liters) Exhibit 24: Beer market in APAC 2015-2020 ($ billions) Exhibit 25: Per capita annual disposable income in APAC 2009-2013 ($) Exhibit 26: Per capita beer consumption in APAC countries 2010 and 2013 (liters per annum) Exhibit 27: Percentage of population under the age of 35 in APAC countries 2015 Exhibit 28: Beer market in Americas 2015-2020 ($ billions) Exhibit 29: Percentage of urban population in Latin American countries 2025 and 2050 Exhibit 30: Per capita disposable income in Americas 2011-2014 ($) Exhibit 31: Percentage of population below 25 years in Americas Exhibit 32: Beer market in MEA 2015-2020 ($ billions) Exhibit 33: Beer market in China 2015-2020 ($ billions) Exhibit 34: Beer market in China by product 2015 Exhibit 35: Beer market in China by distribution channel 2015 Exhibit 36: Beer market in US 2015-2020 ($ billions) Exhibit 37: Number of craft breweries in US 2012-2014 Exhibit 38: Beer market in US by product 2015 Exhibit 39: Beer market in US by distribution channel 2015 Exhibit 40: Beer market in Russia 2015-2020 ($ billions) Exhibit 41: Beer market in Russia by product 2015 Exhibit 42: Beer market in Russia by distribution channel 2015 Exhibit 43: Beer market in Germany 2015-2020 ($ billions) Exhibit 44: Beer market in Germany by product 2015 Exhibit 45: Beer market in Germany by distribution channel 2015 Exhibit 46: Beer market in Brazil 2015-2020 ($ billions) Exhibit 47: Beer market in Brazil by product 2015 Exhibit 48: Beer market in Brazil by distribution channel 2015 Exhibit 49: Number of craft breweries in Europe 2012-2015 Exhibit 50: Impact of drivers Exhibit 51: US hop price 2011-2015 ($/pound) Exhibit 52: Impact of drivers and challenges Exhibit 53: Urban population in some African cities 2015-2025 (millions) Exhibit 54: Vendor market share in global beer market 2015 Exhibit 55: Competitive assessment of top vendors 2015 Exhibit 56: Geographical presence Exhibit 57: Product overview Exhibit 58: Types of offerings Exhibit 59: Carlsberg Group: Geographical segmentation Exhibit 60: Carlsberg Group: Regions and countries Exhibit 61: Product offerings Exhibit 62: Heineken: Business segmentation by revenue 2014 (%) Exhibit 63: Product overview

Anheuser-Busch InBev, Carlsberg Group, Heineken, SABMiller, ABD, Asahi Breweries, Beck's Brewery, Birra Menabrea, Bitburger Brewery, Boston Beer, Budweiser Budvar Brewery, Cesu Alus, Chimay Brewery, D.G. Yuengling & Son, Diageo, Distell Group, Duvel Moortgat, Erdinger, Forst, Harpoon Brewery, Krombacher Brauerei, Molson Coors, Oakleaf Brewery, Oettinger, Paulaner Brewery, Pivovarna Laško, Radeberger Brewery, Royal Unibrew, Švyturys, The Brew Company, Veltins, Warsteiner.