PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Alcohol drinks market in US • Market size and forecast by revenue • Spirits market in US • Vodka market in US • Five forces analysis PART 06: Market segmentation by price • Standard vodka market in US • Value vodka market in US • Premium vodka market in US • Super-premium vodka market in US PART 07: Market segmentation by product PART 08: Market segmentation by distribution channel PART 09: Market drivers • Premiumization • Increasing demand for domestic vodka • New product launches • Innovations in packaging PART 10: Impact of drivers PART 11: Market challenges • Increase in demand for substitute products • Decrease in import of vodka • Health-conscious population PART 12: Impact of drivers and challenges PART 13: Market trends • Decreasing demand for flavored vodka • Organic vodka • Innovative marketing campaigns PART 14: Vendor landscape • Competitive scenario • Market share analysis 2015 • Diageo • Penrod Ricard • Constellation Brands • Bacardi USA • Other prominent vendors PART 15: Explore Technavio   List of Exhibits Exhibit 01: Product offerings Exhibit 02: Process cycle for preparation of vodka Exhibit 03: Demographic and economic indicators Exhibit 04: Overview of alcoholic beverage market in US Exhibit 05: Alcoholic beverage market in US by revenue 2015-2020 ($ billions) Exhibit 06: Alcoholic beverage market in US: Product segmentation by revenue 2015-2020 Exhibit 07: Alcoholic beverage market in US: Product segmentation by volume 2015-2020 Exhibit 08: Spirits market in US by revenue 2015-2020 ($ billions) Exhibit 09: Spirits market in US by volume 2015-2020 (billions of liters) Exhibit 10: Import of distilled spirits in US (millions of liters) Exhibit 11: Spirits market in US: Segmentation by product 2015 Exhibit 12: Spirits market in US: Segmentation by price Exhibit 13: Vodka market in US by revenue 2015-2020 ($ billions) Exhibit 14: Vodka market in US by volume 2015-2020 (millions of liters) Exhibit 15: Five forces analysis Exhibit 16: Vodka market in US: Segmentation by volume 2015-2020 Exhibit 17: Vodka market in US: Segmentation by revenue 2015-2020 Exhibit 18: Standard vodka market in US by revenue 2015-2020 ($ billions) Exhibit 19: Standard vodka market in US by volume (millions of liters) Exhibit 20: Value vodka market in US by revenue 2015-2020 ($ billions) Exhibit 21: Value vodka market in US by volume (millions of liters) Exhibit 22: Premium vodka market in US by revenue 2015-2020 ($ billions) Exhibit 23: Value vodka market in US by volume (millions of liters) Exhibit 24: Super premium vodka market in US by revenue 2015-2020 ($ billions) Exhibit 25: Super-premium vodka market in US by volume (millions of liters) Exhibit 26: Vodka market in US by product segmentation 2015 Exhibit 27: Unflavored vodka market in the US 2015-2020 (millions of liters) Exhibit 28: Flavored vodka market in the US 2015-2020 (millions of liters) Exhibit 29: Vodka market in US by distribution channel 2015 Exhibit 30: Number of convenience stores in US 2011-2015 Exhibit 31: Vodka market in US by open and closed states 2015 Exhibit 32: Per capita disposable income in US 2012-2015 ($) Exhibit 33: Per capita expenditure on alcohol of population above 15 years ($) Exhibit 34: Impact of drivers Exhibit 35: Vodka imports to US ($ billions) Exhibit 36: Comparison of vodka import to US from top countries ($ millions) Exhibit 37: Impact of drivers and challenges Exhibit 38: Vodka market in US: Market share analysis 2015 Exhibit 39: Key vendors

Diageo, Pernod Ricard USA, Constellation Brands, Bacardi USA, Alaska Distillery, Altitude Spirits, Blue Ice Vodka, E&J Gallo, Fifth Generation, Gruppo Campari, Heaven Hill Brands, RS Lipman, McCormick Distilling, North West Distillery, Suntory Holdings, Two James Spirits.