PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: US: Overview • Economic indicators PART 06: Market landscape • Market overview • Global tequila market • Alcohol drinks market in US: Overview • Market size and forecast by revenue • Spirits market in US • Tequila market in the US • US: Leading tequila-consuming states • Average tequila price • Five forces analysis PART 07: Market segmentation by product price • Tequila market in US by product price PART 08: Market segmentation by distribution channel PART 09: Market drivers • Growth in spirits market • Rise in demand for premium tequila • Growing cocktail culture • Good harvest of agave in previous years • Increase in demand for handcrafted tequila PART 10: Impact of drivers PART 11: Market challenges • Threat from non-alcoholic substitutes • Highly regulated US market • Availability of counterfeit products and adulterated drinks • Campaigns against alcohol consumption PART 12: Impact of drivers and challenges PART 13: Market trends • Prevalence of organic practices • Growing demand for flavored tequila • Elevated proofs • New product launches PART 14: Vendor landscape • Competitive scenario • Beam Suntory • Brown-Forman • Diageo • Tequila Cuervo La Rojeña • The Patrón Spirits Company • Other prominent vendors PART 15: Appendix • List of abbreviation PART 16: Explore Technavio List of Exhibits Exhibit 01: Product offerings Exhibit 02: US GDP per capita 2010-2014 ($) Exhibit 03: US population 2010-2014 (millions of people) Exhibit 04: US population by age range 2014 (millions of people) Exhibit 05: Global tequila market 2015-2020 ($ billions) Exhibit 06: Global tequila market 2015-2020 (millions of liters) Exhibit 07: Global tequila market by geography 2015 (%) Exhibit 08: Overview of alcoholic beverage market in US Exhibit 09: Alcoholic beverage market in US by revenue 2015-2020 ($ billions) Exhibit 10: Alcoholic beverage market in US: Product segmentation by revenue 2015-2020 Exhibit 11: Alcoholic beverage market in US: Product segmentation by volume 2015-2020 Exhibit 12: Spirits market in US by revenue 2015-2020 ($ billions) Exhibit 13: Spirits market in US by volume 2015-2020 (billions of liters) Exhibit 14: Import of distilled spirits in US (millions of liters) Exhibit 15: Spirits market in US: Segmentation by product 2015 Exhibit 16: Spirits market in US: Segmentation by price Exhibit 17: Tequila market in US 2014-2019 ($ billions) Exhibit 18: Tequila market in US 2015-2020 (millions of liters) Exhibit 19: Leading tequila-consuming US states 2014 Exhibit 20: Average price of tequila 2014-2019 ($) Exhibit 21: Five forces analysis Exhibit 22: Tequila market in US by product price Exhibit 23: Tequila market by product price Exhibit 24: Premium tequila market in US 2015-2020 (millions of liters) Exhibit 25: Normal tequila market in US 2015-2020 (millions of liters) Exhibit 26: Super-premium tequila market in US 2015-2020 (millions of liters) Exhibit 27: High-end premium tequila market in US 2015-2020 (millions of liters) Exhibit 28: Tequila market in US by product segment 2015-2020 (millions of liters) Exhibit 29: Segmentation of tequila market in the US by distribution channel Exhibit 30: Total agave plantations 2000-2008 (thousands of hectares) Exhibit 31: Impact of drivers Exhibit 32: Impact of drivers and challenges Exhibit 33: Sauza: Tequila products Exhibit 34: Product portfolio of Brown-Forman Exhibit 35: Company's tequila products Exhibit 36: Pricing of products in online shops

Beam Suntory, Brown-Forman, Diageo, Tequila Cuervo la Rojeña, The Patrón Spirits Company, Arta Tequila, Cia Tequilera Los Valores, Hacienda La Capilla, Juarez Tequila, Pernod Ricard, Proximo Spirits, Borco International, Tequila Cazadores, Tequila Quiote.