PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights • Market overview • Market size and forecast • Five forces analysis PART 05: Market segmentation by category • Overview of global alcoholic drinks market by category • Global beer market • Global wine market • Global spirits market • Global spirits market segmentation PART 06: Market segmentation by distribution channel • Global alcohol market by distribution channel PART 07: Geographical segmentation • Alcoholic drinks market in EMEA • Alcoholic drinks market in Americas • Alcoholic drinks market in APAC PART 08: Market drivers PART 09: Impact of drivers PART 10: Market challenges PART 11: Impact of drivers and challenges PART 12: Market trends PART 13: Vendor landscape • Competitive scenario • Anheuser Busch InBev • Accolade Wines • Bacardi • Beam-Suntory • Carlsberg Group • Constellation Brands • China Resource Enterprise • Diageo • Heineken • E. & J. Gallo Winery • Pernod Ricard • SABMiller • The Wine Group • Torres • Treasury Wine Estates • Vina Concha y Toro • Other prominent vendors • Top-vendor offerings PART 14: Appendix • List of abbreviations PART 15: Explore Technavio List of Exhibits Exhibit 01: Overview of alcoholic beverage market in US Exhibit 02: Global alcoholic drinks market 2015-2020 (billions of liters) Exhibit 03: Global alcoholic drinks market 2015-2020 ($ trillions) Exhibit 04: Five forces analysis Exhibit 05: Global alcoholic drinks market by volume 2015 Exhibit 06: Global alcoholic drinks market by revenue 2015 Exhibit 07: Global beer market 2015-2020 ($ billions) Exhibit 08: Average annual per capita disposable income in APAC 2009-2013 ($) Exhibit 09: Urbanization by geography 2014 Exhibit 10: Global beer market 2015-2020 (billions of liters) Exhibit 11: Global beer market segmentation by product 2015 Exhibit 12: Top beer brands in 2015 ($ billions) Exhibit 13: Global wine market 2015-2020 ($ billions) Exhibit 14: Global wine market 2015-2020 (billions of liters) Exhibit 15: Global wine market segmentation by category 2015 Exhibit 16: Top wine markets by volume 2015 Exhibit 17: Binge drinking by women and girls in US by age group 2013 Exhibit 18: Global spirits market 2015-2020 ($ trillions) Exhibit 19: Global spirits market 2015-2020 (billions of liters) Exhibit 20: Global spirits market segmentation by volume 2015 Exhibit 21: Overview of global spirits market 2015-2020 (billions of liters) Exhibit 22: Global spirits market segmentation by category 2015-2020 (billions of liters) Exhibit 23: Global spirits market segmentation by category 2015-2020 (%) Exhibit 24: Global alcoholic drinks market by distribution channel 2015 Exhibit 25: World Internet users by region 2015 (millions of users) Exhibit 26: Global smartphone users 2012-2015 (billions) Exhibit 27: Geographical segmentation of global alcoholic drinks market by revenue 2015-2020 Exhibit 28: Overview of global alcoholic drinks market by geography 2015-2020 Exhibit 29: Alcoholic drinks market in EMEA 2015-2020 ($ trillions) Exhibit 30: Alcoholic drinks market in Americas 2015-2020 ($ billions) Exhibit 31: Alcoholic drinks market in APAC 2015-2020 ($ billions) Exhibit 32: Brewery count in US 2012-2014 Exhibit 33: Active breweries in Europe and Germany 2011-2014 Exhibit 34: Impact of drivers Exhibit 35: Impact of drivers and challenges Exhibit 36: Vendor market share in global beer market 2014 Exhibit 37: Leading vendors in global wine market 2015 Exhibit 38: Leading vendors in global spirits market 2014 Exhibit 39: Geographical presence Exhibit 40: Product overview Exhibit 41: Product overview Exhibit 42: Beam Suntory: Product segmentation Exhibit 43: Types of offerings Exhibit 44: Carlsberg Group: Geographical overview Exhibit 45: Geographical overview Exhibit 46: Product segmentation Exhibit 47: Wine and spirit segment Exhibit 48: Product overview Exhibit 49: Geographical segmentation Exhibit 50: Presence of market in each region Exhibit 51: Product offerings Exhibit 52: Heineken: Business segmentation by revenue 2014 Exhibit 53: Pernod Ricard: Manufacturing facilities Exhibit 54: The Wine Group: Product portfolio Exhibit 55: Product overview Exhibit 56: Product segmentation Exhibit 57: Treasury Wine Estates: Geographical overview Exhibit 58: Product overview Exhibit 59: Beer: Product offerings Exhibit 60: Spirits: Product offerings Exhibit 61: Wine: Product offerings

Anheuser Busch InBev, Accolade Wines, Bacardi, Beam-Suntory, Carlsberg Group, Constellation Brands, China Resource Enterprise, Diageo, Heineken, E. & J. Gallo Winery, Pernod Ricard, SAB Miller, The Wine Group, Torres, Treasury Wine Estates, Vino Concha y Toro, ABD, Aceo, Aha Yeto, Arcus, Asahi Breweries, Belvedere Vodka, Ben Nevis Distillery, Boston Beer, Camino Real Distillery, Cape North, Christiania Spirits, Cia Tequileria Los Valores, G. G. Yuengling & Son, Distell Group, Duvel Moortgat, Edrington, Glenmorangie, Global Drinks Finland, Gordon & MacPhail, Hacienda La Capilla, Harpoon Brewery, Harvey’s of Edinburgh International, Heavy Water International, Iceberg Vodka, International Beverage Holdings, Isle of Arran, John Distilleries, Jose Cuervo, K V Spirits, Lagunitas Brewing, Marie Brizard Wine & Spirits Scandinavia, Purity Vodka AB, Radio Khaitan, Saturnus AB, Shiva Distilleries, Sierra Tequila, Soyuz Victan, SPI Group, Spirits of Gold AB, Synergy, Tequila Cazadores, Tequila Corralejo, Tequila Quiote, The Blue Nectar, Tilak Nagar Industries, Waldemar Behn, William Grant & Sons, World Food and Bev Group, ZYR Vodka.