PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Five forces analysis PART 06: Geographical segmentation • Global water softener market by geography 2015-2020 • Water softener market in APAC • Water softener market in North America • Water softener market in Europe • Water softener market in ROW PART 07: Market drivers PART 08: Impact of drivers PART 09: Market challenges PART 10: Impact of drivers and challenges PART 11: Market trends PART 12: Vendor landscape • Competitive scenario PART 13: Key vendor analysis • Culligan • Ecowater • GE • Whirlpool • 3M PART 14: Other prominent vendors • Other prominent vendors PART 15: Appendix • List of abbreviations PART 16: Explore Technavio List of Exhibits Exhibit 01: Product offerings Exhibit 02: Global residential water treatment market Exhibit 03: Global residential water treatment market by POE systems 2015-2020 ($ billions) Exhibit 04: Major types of water softeners Exhibit 05: Global water softener market 2015-2020 ($ millions) Exhibit 06: Five forces analysis Exhibit 07: Global water softener market by geography 2015-2020 ($ millions) Exhibit 08: Global water softener market by geography 2015 Exhibit 09: Global water softener market by geography 2020 Exhibit 10: Global water softener market by geography 2015-2020 (%) Exhibit 11: Water softener market in APAC ($ millions) Exhibit 12: Water softener market in North America ($ millions) Exhibit 13: Water softener market in Europe ($ millions) Exhibit 14: Water softener market in ROW ($ millions) Exhibit 15: Middle-class population in ROW (in millions) Exhibit 16: Global RO water purifier market 2015-2020 ($ billions) Exhibit 17: Impact of drivers Exhibit 18: Comparison of TDS content in water from different sources Exhibit 19: CNY/INR exchange rate between January 2014 and April 2016 Exhibit 20: Impact of drivers and challenges Exhibit 21: Factors facilitating the growth of connectivity-enabled innovations Exhibit 22: Number of connected devices 2015-2019 (billion units) Exhibit 23: Percentage of omnichannel shoppers in the US 2014 Exhibit 24: Global consumer electronics and appliance rental market 2016-2020 ($billions) Exhibit 25: Global rental market trends 2015 Exhibit 26: Construction sector market size and forecast in GCC 2014-2019 ($ billions) Exhibit 27: Culligan: Product segmentation Exhibit 28: Ecowater: Product segmentation Exhibit 29: GE: Business segmentation by revenue 2014 Exhibit 30: GE: Business segmentation by revenue 2013 and 2014 ($billions) Exhibit 31: Strategies used by Whirlpool Exhibit 32: Whirlpool brands as per customer segmentation Exhibit 33: Whirlpool: Business segmentation by revenue 2014 Exhibit 34: Whirlpool product offerings Exhibit 35: Whirlpool: Business segmentation by revenue 2013 and 2014 ($ billions) Exhibit 36: Whirlpool: Geographical segmentation by revenue 2014 Exhibit 37:M: Business segmentation by revenue 2014 Exhibit 38:M: Business segmentation by revenue 2013 and 2014 ($ billions) Exhibit 39:M: Geographical segmentation by revenue 2014 Exhibit 40: Axel Johnson Inc.: Business segmentation Exhibit 41: Canature: Business segmentation: Exhibit 42: Hague Quality Water: Business segmentation Exhibit 43: Ion Exchange India: Business segmentation Exhibit 44: Kenmore: Business segmentation

Culligan, Ecowater, GE, Whirlpool, 3M, Axel Johnson, Canature, Hague Quality Water, Ion Exchange India, Kenmore.