PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Oatmeal market value chain • Value chain analysis PART 07: Market segmentation by type • Market overview • Market and product outlook PART 08: Geographical segmentation • Global oatmeal market by geography • Oatmeal market in Europe • Oatmeal market in Americas • Oatmeal market in APAC • Oatmeal market in ROW PART 09: Market segmentation by distribution channel • Global oatmeal market by distribution channel PART 10: Key leading countries PART 11: Market drivers • Health benefits of oatmeal • Oatmeal in cafés and restaurants • Growing popularity of oatmeal in developing countries of APAC • Wide reach through organized retailing PART 12: Impact of drivers PART 13: Market challenges • Ignorance about health benefits • Assortment and distribution • Currency fluctuations • Threat of contamination PART 14: Impact of drivers and challenges PART 15: Market trends • Innovations in packaging • Demand for oatmeal as functional food • Healthy snacking and weight management • Awareness about preventive health among consumers PART 16: Vendor landscape • Competitive landscape • General Mills • Kellogg's • Nestlé • Quaker Oats • Weetabix Food Company PART 17: Appendix • List of abbreviation PART 18: Explore Technavio List of Exhibits Exhibit 01: Global oatmeal market segmentation Exhibit 02: Product offerings Exhibit 03: Global oatmeal market Exhibit 04: Global oatmeal market 2015-2020 (million metric tons) Exhibit 05: Five forces analysis Exhibit 06: Market value chain Exhibit 07: Global oatmeal market by type Exhibit 08: Global oatmeal market by geography 2015 Exhibit 09: Global oatmeal market by geography 2020 Exhibit 10: Oatmeal market in Europe 2015-2020 (million metric tons) Exhibit 11: Oatmeal market in Americas 2015-2020 (million metric tons) Exhibit 12: Oatmeal market in APAC 2015-2020 (million metric tons) Exhibit 13: Oatmeal market in ROW 2015-2020 (kilo metric tons) Exhibit 14: Global oatmeal market by distribution channel 2015 Exhibit 15: Key leading countries Exhibit 16: Impact of drivers Exhibit 17: Impact of drivers and challenges Exhibit 18: Key leading vendors 2015 Exhibit 19: Kellogg's oatmeal products Exhibit 20: Nestlé: Product segmentation Exhibit 21: Distributors Exhibit 22: Quaker Oats: Product segmentation

General Mills, Kellogg’s, Nestlé, Quaker Oats, Weetabix Food Company, Archer Daniels Midland, Bob’s Red Mill, MOM Brands, Strum Foods, thinkThin.