PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Market size and forecast by revenue • Market size and forecast by volume • Five forces analysis PART 06: Market segmentation by product • Beer market in US • Spirits market in US • Wine market in US • Alcoholic beverage consumption: Top 10 states in US PART 07: Market segmentation by distribution channel PART 08: Market drivers PART 09: Impact of drivers PART 10: Market challenges PART 11: Impact of drivers and challenges PART 12: Market trends PART 13: Vendor landscape • Competitive scenario PART 14: Beer: Key vendors • Anheuser-Busch InBev • D.G. Yuengling & Son • MillerCoors • Pabst Brewing • The Boston Beer Company PART 15: Spirits: Key vendors • Bacardi • Beam Suntory • Brown-Forman • Diageo • Pernod Ricard • PART 16: Wine: Key vendors • Bronco Wine Company • Constellation Brands • E. & J. Gallo Winery • Treasury Wine Estates • The Wine Group • Other prominent vendors PART 17: Explore Technavio List of Exhibits Exhibit 01: Product offerings Exhibit 02: Production of beer: Value chain Exhibit 03: Spirits production: Value chain Exhibit 04: Production of wine: Value chain Exhibit 05: Overview of alcoholic beverage market in US Exhibit 06: Alcoholic beverage market in US by revenue 2015-2020 ($ billions) Exhibit 07: Alcoholic beverage market in US by volume 2015-2020 (billions of liters) Exhibit 08: Five forces analysis Exhibit 09: Alcoholic beverage market in US: Product segmentation by revenue 2015-2020 Exhibit 10: Alcoholic beverage market in US: Product segmentation by volume 2015-2020 Exhibit 11: Beer market in US by revenue 2015-2020 ($ billions) Exhibit 12: Beer market in US by volume 2015-2020 (billions of liters) Exhibit 13: Market share of craft beer in total beer market in US by revenue 2014-2019 Exhibit 14: Beer imports in US (billions of liters) Exhibit 15: Beer market in US: Segmentation by product Exhibit 16: Spirits market in US by revenue 2015-2020 ($ billions) Exhibit 17: Spirits market in US by volume 2015-2020 (billions of liters) Exhibit 18: Import of distilled spirits in US (millions of liters) Exhibit 19: Spirits market in US: Segmentation by product 2015 Exhibit 20: Spirits market in US: Segmentation by price Exhibit 21: Disposable income in US 2012-2015($) Exhibit 22: Wine market in US by revenue 2015-2020 ($ billions) Exhibit 23: Wine market in US by volume (billions of liters) Exhibit 24: Wine market in US: Segmentation by product Exhibit 25: Alcoholic beverage consumption: Top 10 states in US 2014 Exhibit 27: Alcoholic beverage market in US by distribution channel 2015 Exhibit 28: Number of convenience stores in US 2011-2015 Exhibit 29: Alcoholic beverage market in US: Percentage of open and closed states Exhibit 30: Percentage share of millennials in US population Exhibit 31: Per capita disposable income in US 2012-2015 ($) Exhibit 32: Per capita expenditure on alcohol of population over 15 years ($) Exhibit 33: Number of wineries in California 2011-2014 Exhibit 34: Number of wineries and breweries in US 2012-2015 Exhibit 35: Top five states in US in terms of number of breweries 2015 Exhibit 36: Impact of drivers Exhibit 37: Comparison of state excise tax on spirits 2007-2013 ($ per gallon) Exhibit 38: Impact of drivers and challenges Exhibit 39: Number of craft breweries in US 2012-2014 Exhibit 40: Top five states in US with highest number of new breweries 2014 Exhibit 41: Market ranking of top five beer manufacturers in US Exhibit 42: Market ranking of top five spirits manufacturers in US Exhibit 43: Market ranking of top five wine manufacturers in US Exhibit 44: D.G. Yuengling & Son: Business segmentation Exhibit 45: Product segmentation Exhibit 46: Pabst Brewing products Exhibit 47: The Boston Beer Company: Business segmentation Exhibit 48: Beam Suntory: Product segmentation Exhibit 49: Pernod Ricard manufacturing facilities Exhibit 50: Product segmentation Exhibit 51: Treasury Wine Estates in US Exhibit 52: Wines brands in US Exhibit 53: Product portfolio of Wine Group

Beer - Anheuser-Busch InBev, D.G. Yuengling & Son, MillerCoors, Pabst Brewing, The Boston Beer Company; Spirits - Bacardi, Beam Suntory, Brown-Forman, Diageo, Pernod Ricard; Wine – Bronco Wine Company, Constellation Brands, E.&J. Gallo Wine Company, Treasury Wine Estates, the Wine Group, Altitude Spirits, Blue Ice Vodka, Fifth Generation, Gruppo Campari, Harpoon Brewery, Heaven Hill Brands, Lagunitas Brewing, Matt Brewing, McCormick Distilling, Minhas Craft Brewery, North West Distillery, Oskar Blues Brewing, RS Lipman, Two James Spirits.