PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Market segmentation by product • Artisanal and in-store bakeries • Packaged/industrial products PART 07: Geographical segmentation • Market overview • Europe • Americas • APAC • MEA PART 08: Key leading countries • Italy • France • US • UK • Germany • China PART 09: Market drivers • Rising urbanization and demand from millennials • Rising indulgence in cakes and pastries • Innovations in the bakery market • Rise of the supermarket in-store bakery PART 10: Impact of drivers PART 11: Market challenges • Increasing home baking • Growing health concerns • Declining share of packaged cakes PART 12: Impact of drivers and challenges PART 13: Market trends • Innovative product offerings • More at-home consumption • Use of healthier ingredients • Increasing online sales • Rising mergers and acquisitions PART 14: Vendor landscape • Competitive landscape • Finsbury • Flowers Foods • Grupo Bimbo • Hostess Brands • McKee Foods • Yamazaki Baking • Other prominent vendors PART 15: Appendix • List of abbreviations PART 16: Explore Technavio List of Exhibits Exhibit 01: Product offerings Exhibit 02: Cake manufacturing Exhibit 03: Global cakes and pastries market 2015-2020 ($ billions) Exhibit 04: Five forces analysis Exhibit 05: Global fresh baked products market 2015-2020 ($ billions) Exhibit 06: Global packaged/industrial cake and pastries market 2015-2020 ($ billions) Exhibit 07: Global cakes and pastries market by type 2015 (% revenue) Exhibit 08: Global cakes and pastries market 2015-2020 (% revenue) Exhibit 09: Cakes and pastries market in Europe 2015-2020 ($ billions) Exhibit 10: Cakes and pastries market in Americas 2015-2020 ($ billions) Exhibit 11: Cakes and pastries market in APAC 2015-2020 ($ billions) Exhibit 12: Cakes and pastries market in MEA 2015-2020 ($ millions) Exhibit 13: Key leading countries Exhibit 14: Cakes and pastries market in Italy 2015-2020 ($ billions) Exhibit 15: Cakes and pastries market in France 2015-2020 ($ billions) Exhibit 16: Cakes and pastries market in US 2015-2020 ($ billions) Exhibit 17: Cakes and pastries market in UK 2015-2020 ($ billions) Exhibit 18: Cakes and pastries market in Germany 2015-2020 ($ billions) Exhibit 19: Cakes and pastries market in China 2015-2020 ($ billions) Exhibit 20: Impact of drivers Exhibit 21: Impact of drivers and challenges Exhibit 22: World internet users by region 2015 (millions of users) Exhibit 23: Finsbury: Geographical segmentation by revenue 2015 Exhibit 24: Flowers Foods: Product overview Exhibit 25: Grupo Bimbo: Geographical segmentation by revenue 2014 Exhibit 26: Bimbo: Product overview Exhibit 27: El Globo: Product overview Exhibit 28: Hostess Brands: Product overview Exhibit 29: Drakes: Product overview Exhibit 30: Little Debbie: Product overview Exhibit 31: McKee: Pastry products:

Groupo Bimbo, Flower Foods, Finsbury, Tyson Foods, Yamazaki Baking, McKee Foods, Hostess Brands, American Baking Company, Aryzta, BreadTalk, Britannia, Edeka, Edwards, Edwards Cake & Candy Supplies, George Weston, Hillshire Brands, Hostess Brands, Mulino bianco, Monginis, Pepperidge Farm.