Global Kombucha Market Insights, Forecast to 2025

Kombucha is a variety of fermented, lightly effervescent sweetened black or green tea drinks commonly intended as functional beverages for their supposed health benefits. Kombucha is produced by fermenting tea using a "symbiotic culture of bacteria and yeast" (SCOBY). Microbial populations in SCOBY cultures vary. The yeast component generally includes Saccharomyces and other species, and the bacterial component almost always includes Gluconacetobacter xylinus to oxidize yeast-produced alcohols to acetic and other acids.
The kombucha market in USA is the largest market accounted for a share more than 70% in terms of value in 2016. Besides, USA is also the largest supplier of kombucha. Europe kombucha has been awake in recent years, major market is concentrated in Germany, UK, France, etc.
Asia is the emerging market of kombucha. Traditionally, kombucha is made and drunk by family themselves. Now, the commercial kombucha is becoming more and more popular due to its several functions for health.
The market concentration degree is relative high, as the GT’s Kombucha accounted for a share more than 58.70% in terms of value in 2016, though which is decreasing slowly. In the recent several years, lots of small private companies and traditional beverage manufacturers are entering into kombucha market to seek for new growth point in soft drink market. In addition, there isn’t a large technology barrier in this market.
The global Kombucha market is valued at xx million US$ in 2018 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025. The objectives of this study are to define, segment, and project the size of the Kombucha market based on company, product type, end user and key regions.

This report studies the global market size of Kombucha in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption of Kombucha in these regions.
This research report categorizes the global Kombucha market by top players/brands, region, type and end user. This report also studies the global Kombucha market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors.

The following manufacturers are covered in this report, with sales, revenue, market share for each company:
GT’s Kombucha
KeVita
Brew Dr. Kombucha
The Humm Kombucha
Live Soda Kombucha
Red Bull
Kombucha Wonder Drink
Townshend’s Tea
Celestial Seasonings
Kosmic Kombucha
HIGH COUNTRY
NessAlla Kombucha
Reed’s
Buchi Kombucha

Market size by Product
Herbs & Spices
Fruit
Original
Others
Market size by End User
Age <20
Age 20-40
Age >40

Market size by Region
North America
United States
Canada
Mexico
Asia-Pacific
China
India
Japan
South Korea
Australia
Indonesia
Singapore
Malaysia
Philippines
Thailand
Vietnam
Europe
Germany
France
UK
Italy
Spain
Russia
Central & South America
Brazil
Rest of Central & South America
Middle East & Africa
GCC Countries
Turkey
Egypt
South Africa

The study objectives of this report are:
To study and analyze the global Kombucha market size (value & volume) by company, key regions, products and end user, breakdown data from 2014 to 2018, and forecast to 2025.
To understand the structure of Kombucha market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
Focuses on the key global Kombucha companies, to define, describe and analyze the sales volume, value, market share, market competition landscape and recent development.
To project the value and sales volume of Kombucha submarkets, with respect to key regions.
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

In this study, the years considered to estimate the market size of Kombucha are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025

This report includes the estimation of market size for value (million US$) and volume (K Units). Both top-down and bottom-up approaches have been used to estimate and validate the market size of Kombucha market, to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified primary sources.

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

  • By product type
  • By End User/Applications
  • By Technology
  • By Region

The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.

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