Global Chewing Gum Market - Segmented by Product Type, Distribution Channel and Geography - Growth, Trends, and Forecast (2022 - 2030)
The global chewing gum market valued at USD 16.6 billion in 2017 and is expected to register a stable growth rate during the forecast period. The global chewing gum sale recorded a CAGR of 2% during the past five years. About 580 million Kg of chewing gum consumed in 2016, which is growing at a stable growth.
China and India possess strong growth opportunity due to rising demand for innovative products by millennial. The US is the most significant market globally with massive consumption of sugar-free chewing gum. However, China is expected to overcome the US in the unit sale of chewing gum by 2023 growing at a faster rate. Impulse purchase, convenient pack, innovation in products has fueled the chewing gum market growth.
Sugar-Free Chewing Gum Boosting Sales
Developed region maintains a dominant position in the sugar-free gum market owing to oral health benefits. Sugar-free chewing gum is still a nascent category in the majority of the countries while is growing at a much faster rate. Rising concern regarding tooth decay due to sugar content has forced manufacturers to launch a sugar-free range of products to boost sale. Sugared chewing gum has observed a decline in consumption whereas sugar-free is growing in demand. Sugar-free gums, such as Hershey Ice Cube gum, Doublemint Wrigley Mints have performed quite well in the market. Increasing demand for single pack size and product innovation in the unique format are potential chewing gum market opportunity to drive the sale. As chewing gum consumption pattern primarily driven by impulse purchasing, which offer an opportunity for product packaging.
Europe the Largest Market
Europe remains the dominant market in chewing gum market with UK and Italy being the significant market. The unit consumption of chewing gum is growing at a stable rate with fueled mainly by sugar-free gums. The market is primarily driven by increased demand for on-the-go mouth freshness products with active ingredients, such as stevia, xylitol, and mint. China and India are contributing the healthy growth rate globally. China chewing gum market size is expected to reach near to the US by 2023. Asia-Pacific holds the most significant youth population globally, within the age group of 18-24 year which drives the sale of gums. Driving consumer awareness through packaging to demonstrating product information through design is the future chewing gum market opportunity.
Key Developments
• April 2018 - The Hershey Co. introduced a first-of-its-kind glitter gum under its Ice Breakers brand. The product is available in cherry snow cone flavor with added glittery flair to push their swagger over-the-top. Ice breaker is one of the innovative product with a combination of mint and gum
• December 2017 - Mars Inc., brand Wrigley launched Juicy Fruit® Mixies gum with four fruity flavors in bottle pack. Company introduced Juicy Fruit® Collisions which offers two in one flavor and exciting taste
Wrigley Company is the largest player in the market offering wide range of innovative products. The global chewing gum market is competitive with large number of multinational player competing for market share. New product innovation with attractive packaging is the main strategy adopted by players.
Major players include - NESTLÉ S.A, MONDELĒZ INTERNATIONAL, INC., PERFETTI VAN MELLE, amongst others.
Reasons to Purchase this Report
• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
• Market value (USD Million) and volume (Kg Million) data for each segment and sub segment
• Distribution Channel sales Analysis by Value
• Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• 3-month analyst support, along with the Market Estimate sheet in excel.
Customization of the Report
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs
China and India possess strong growth opportunity due to rising demand for innovative products by millennial. The US is the most significant market globally with massive consumption of sugar-free chewing gum. However, China is expected to overcome the US in the unit sale of chewing gum by 2023 growing at a faster rate. Impulse purchase, convenient pack, innovation in products has fueled the chewing gum market growth.
Sugar-Free Chewing Gum Boosting Sales
Developed region maintains a dominant position in the sugar-free gum market owing to oral health benefits. Sugar-free chewing gum is still a nascent category in the majority of the countries while is growing at a much faster rate. Rising concern regarding tooth decay due to sugar content has forced manufacturers to launch a sugar-free range of products to boost sale. Sugared chewing gum has observed a decline in consumption whereas sugar-free is growing in demand. Sugar-free gums, such as Hershey Ice Cube gum, Doublemint Wrigley Mints have performed quite well in the market. Increasing demand for single pack size and product innovation in the unique format are potential chewing gum market opportunity to drive the sale. As chewing gum consumption pattern primarily driven by impulse purchasing, which offer an opportunity for product packaging.
Europe the Largest Market
Europe remains the dominant market in chewing gum market with UK and Italy being the significant market. The unit consumption of chewing gum is growing at a stable rate with fueled mainly by sugar-free gums. The market is primarily driven by increased demand for on-the-go mouth freshness products with active ingredients, such as stevia, xylitol, and mint. China and India are contributing the healthy growth rate globally. China chewing gum market size is expected to reach near to the US by 2023. Asia-Pacific holds the most significant youth population globally, within the age group of 18-24 year which drives the sale of gums. Driving consumer awareness through packaging to demonstrating product information through design is the future chewing gum market opportunity.
Key Developments
• April 2018 - The Hershey Co. introduced a first-of-its-kind glitter gum under its Ice Breakers brand. The product is available in cherry snow cone flavor with added glittery flair to push their swagger over-the-top. Ice breaker is one of the innovative product with a combination of mint and gum
• December 2017 - Mars Inc., brand Wrigley launched Juicy Fruit® Mixies gum with four fruity flavors in bottle pack. Company introduced Juicy Fruit® Collisions which offers two in one flavor and exciting taste
Wrigley Company is the largest player in the market offering wide range of innovative products. The global chewing gum market is competitive with large number of multinational player competing for market share. New product innovation with attractive packaging is the main strategy adopted by players.
Major players include - NESTLÉ S.A, MONDELĒZ INTERNATIONAL, INC., PERFETTI VAN MELLE, amongst others.
Reasons to Purchase this Report
• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
• Market value (USD Million) and volume (Kg Million) data for each segment and sub segment
• Distribution Channel sales Analysis by Value
• Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• 3-month analyst support, along with the Market Estimate sheet in excel.
Customization of the Report
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs
Frequently Asked Questions
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