Global Organic Baby Food Market - Growth, Trends and Forecasts (2022 - 2030)

The Global Organic Baby Food Market is expected to register a CAGR of 10.3% during the forecast period of 2017-2023. Although organic baby food is still a niche segment in the baby food market, it has a significant potential, due to its health benefits. Organic baby food is manufactured in a certified organic environment, right from the sourcing of raw materials, and is completely free from any artificial additives/ingredients, trace amounts of chemical fertilizers, etc.

Health Benefits of Organic Food are Attracting Parents

Organic baby food is gaining popularity among parents due to growing concern over children’s’ health. Due to their costly raw material sourcing and production process requirements, the organic baby products available in the market are expensive. Despite the excessive costs, parents are considering buying premium products for their children, even in developing countries like China. Increased household income in developing regions is the major driving factor for the sale of organic baby food. The robust growth of the distribution channels worldwide is further accelerating the market’s growth.

The regulatory requirements for the certification of organic products are the major hurdles for the market’s growth. During March 2015 and February 2017, only about 5% of the newly launched baby foods in China’s were certified organic, compared to 29% products in the world. Low consumer awareness about organic products is another factor restraining the market. The relaxation of China’s one-child policy is expected to drive the untapped demand in the country.

The Infant Milk Formula Segment has the Maximum Potential

The organic baby food market has segmented based on product type and distribution channel. By product type, the segmentation includes prepared baby food, dried baby food, infant milk formula, and other products. Due to increasing child birth rate, the organic infant formula segment is anticipated to record the fastest growth. The organic prepared baby food segment accounts for a significant share in the market.

By distribution channel, the segmentation includes - supermarket, hypermarket, convenience stores, online, and other distribution channels. The various untapped regions, such as China, Middle East, etc., where the organic baby products are dependent on import, provide significant opportunities for the expansion of modern distribution channels.

Regional Analysis

The North American region accounts for the largest share of the organic baby food market, followed by Europe. The United States dominates the market, driven by the growing demand for organic food products. Asia-Pacific is anticipated to record the fastest growth, driven by the increasing demand from China alone.

MAJOR PLAYERS: ABBOTT LABORATORIES, NESTLE SA, HERO GROUP, DANONE, AMARA ORGANICS, PLUM ORGANICS, THE HEIN CELESTIAL GROUP, NORTH CASTLE PARTNERS, BABY GOURMET FOODS INC. and HIPP GMBH & CO, amongst others.

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