Global TV and Movie Merchandise Market 2016-2020

About the TV and Movie Merchandise Market

TV and movie merchandise includes licensed merchandise with characters and properties from feature films and television shows. The merchandise industry involves merchandise manufacturers buying licenses from film or TV production houses.
Most merchandise related to TV shows and movies are seasonal. The majority of the sales of such merchandise happen during the release of the content, after which customers show interest in buying an item that is most popular. This creates a risk of dead stock for retailers, as they purchase these merchandise in bulk.
Technavio’s analysts forecast the global TV and movie merchandise marketto grow at a CAGR of 8.53% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the obal TV and movie merchandise marketfor 2016-2020. To calculate the market size, we consider revenue generated from the sales of the following licensed merchandise:
• Accessories
• Apparel
• Home décor
• Toys
• Video games
• Others

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio's report, Global TV and Movie Merchandise Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• Cartoon Network
• Discovery Consumer Products
• DreamWorks Animation
• Entertainment One
• Hasbro
• Mattel
• NBC Universal
• Nickelodeon
• Rainbow
• Sanrio
• The Walt Disney Company
• Twentieth Century Fox
• Warner Bros.
• World Wrestling Entertainment

Other prominent vendors
• 41 Entertainment
• Aardman Animations
• Brandgenuity
• CBS Consumer Products
• Copyright Promotions Licensing Group (CPLG)
• Endemol Shine Group
• European Licensing Company (ELC)
• EVOLUTION
• Exim Licensing Group
• FremantleMedia
• Global Icons
• Haven Licensing
• IMG Licensing
• Ink Group
• The LEGO Group
• LMCA
• Morgen Studios
• National Geographic
• Plus Licens
• redibra
• Sony Pictures Consumer Products
• Striker Entertainment
• The Beanstalk Group
• The Licensing Company
• Tycoon Group

Market driver
• Success of blockbuster movies and TV shows
• For a full, detailed list, view our report

Market challenge
• Increase in pirated and counterfeit products
• For a full, detailed list, view our report

Market trend
• Emergence of 3D printing
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

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