Global E-cigarette Market 2016-2020

About the E-Cigarette Market

An e-cigarette, also known as an e-vaping device, personal vaporizer, or electronic nicotine delivery system contains a heating element that vaporizes liquid nicotine or a flavored liquid. These liquids, called e-liquids, are available in more than 4,000 flavors, with vendors adding more than 300 flavors every month. One e-cigarette is equal to 6-8 tobacco cigarettes.
Technavio’s analysts forecast the global e-cigarette market to grow at a CAGR of 24.33% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global e-cigarette market for 2016-2020. To arrive at the market size, the study considers the revenue generated from the worldwide retail sales of e-cigarettes in the market. The study considers the following product segments for calculating the market size:
• First-generation e-cigarettes, also known as disposables or cigalikes
• Second-generation e-cigarettes, also known as rechargeables
• Third-generation e-cigarettes, also known as vapors, tanks, and mods (VTMs) or personal vaporizers or modular units
• Refill cartridges used for supplying e-liquid to e-cigarettes
• E-liquids, also known as e-juice

The market is divided into the following segments based on geography:
• APAC
• Central and South America
• Eastern and Central Europe
• MEA
• North America
• Western Europe

Technavio's report, Global E-Cigarette Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• Reynolds American
• Imperial Brands
• Japan Tobacco
• Altria Group
• NJOY
• British American Tobacco

Other prominent vendors
• Ballantyne Brands
• CB Distributors
• ECIG
• Gamucci
• Nicotek
• RRR Chemicals
• Vapor
• VMR Products
• White Cloud

Market driver
• Perceived as an alternative to tobacco smoking
• For a full, detailed list, view our report

Market challenge
• Increasing incidences of e-cigarette explosion
• For a full, detailed list, view our report

Market trend
• Introduction of e-cigarettes with new technology
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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Frequently Asked Questions



This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

  • By product type
  • By End User/Applications
  • By Technology
  • By Region

The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.

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