China Oral Care Market - Segmented by Product Type and Distribution Channel- Growth, Trends, and Forecast (2022 - 2030)
The China Oral Care market is expected to reach USD 10.1 billion by 2023, witnessing a healthy CAGR during the forecast period. China holds the dominant share in Asia-Pacific oral care market. About 2.6 billion units of Oral Care consumed in 2017, which is growing at a robust CAGR. Rising per capita income demanding expensive and targeted oral care products is the major driving factor for the market. Increased oral care routines among parents for their children has primarily driven the market.
Rising Demand for Child Specific Oral Care
The relaxation of the two child policy in China has driven the demand for children oral care market. Rising tooth decay problem among children more specifically due to poor eating habits leading to an increase in sales of oral child care. Children are more vulnerable to tooth decay problems which give rise to the toothpaste market. Convenience and target specific oral care is another major factor in accelerating sales. An electric toothbrush which offers convenience and efficient cleaning recorded robust growth during 2012-2017. An electric toothbrush is witnessing the fastest CAGR of 8.8% during the forecast period. Mouthwashes and rinses which offer ease of mouth washing are expected to reach USD 348 million by 2023, witnessing the fastest growth rate.
Companies Targeting Middle-Class Population
The growing middle-class population in China is paying more attention to the quality of life which boosted the health-related products sale. Increased internet user in the country, triggered the application of oral care products. The company such as P&G launched iBrush toothbrush which uses Bluetooth technology with the help of mobile phone and internet. The product grew two to three-fold each year which is mainly sold through an e-commerce website. Companies are focusing on the quality of the product rather than the packaging to promote product sales. Also, P&G, cut down the price of Crest toothpaste by 50%, by reducing the packaging cost to increase the market sale in China.
Online Retail Witnessed Potential Growth
Supermarkets/hypermarkets account for leading share in the market which had witnessed a steady CAGR of 57.3% during 2012-2017. Online retail accounts for a small share of the market while observed an impressive growth of 117.8% during 2012-2017. Pharmacies stores are one of the key distribution channels offered tough competition to convenience stores. Increased internet user penetration in China remains the key factor driven the online sale of oral care products. Warehouse clubs and Variety stores are another significant sales channel in China which recorded impressive growth during 2012-2017. Wide variety selection and nearest store location have fueled the demand for oral care sale through various stores and pharmacies.
Key Developments
June 2018 – Xiaomi launched a new electronic toothbrush Dr. Bei Sonic in China which uses Sonic technology. It was the first electronic toothbrush launched by the company which is priced at USD 14.44.
The China Oral Care market is competitive with a large number of multinational player competing for market share. New product innovation focuses on technology and convenience is the main strategy adopted by players.
Major players include - COLGATE-PALMOLIVE COMPANY, PROCTER & GAMBLE CO., GLAXOSMITHKLINE PLC, JOHNSON & JOHNSON SERVICES INC, and AMWAY CORPORATION amongst others.
Reasons to Purchase this Report
Analyzing the outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Country-level analysis integrating the demand and supply forces that are influencing the growth of the market
Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel
Customization of the Report
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs
Rising Demand for Child Specific Oral Care
The relaxation of the two child policy in China has driven the demand for children oral care market. Rising tooth decay problem among children more specifically due to poor eating habits leading to an increase in sales of oral child care. Children are more vulnerable to tooth decay problems which give rise to the toothpaste market. Convenience and target specific oral care is another major factor in accelerating sales. An electric toothbrush which offers convenience and efficient cleaning recorded robust growth during 2012-2017. An electric toothbrush is witnessing the fastest CAGR of 8.8% during the forecast period. Mouthwashes and rinses which offer ease of mouth washing are expected to reach USD 348 million by 2023, witnessing the fastest growth rate.
Companies Targeting Middle-Class Population
The growing middle-class population in China is paying more attention to the quality of life which boosted the health-related products sale. Increased internet user in the country, triggered the application of oral care products. The company such as P&G launched iBrush toothbrush which uses Bluetooth technology with the help of mobile phone and internet. The product grew two to three-fold each year which is mainly sold through an e-commerce website. Companies are focusing on the quality of the product rather than the packaging to promote product sales. Also, P&G, cut down the price of Crest toothpaste by 50%, by reducing the packaging cost to increase the market sale in China.
Online Retail Witnessed Potential Growth
Supermarkets/hypermarkets account for leading share in the market which had witnessed a steady CAGR of 57.3% during 2012-2017. Online retail accounts for a small share of the market while observed an impressive growth of 117.8% during 2012-2017. Pharmacies stores are one of the key distribution channels offered tough competition to convenience stores. Increased internet user penetration in China remains the key factor driven the online sale of oral care products. Warehouse clubs and Variety stores are another significant sales channel in China which recorded impressive growth during 2012-2017. Wide variety selection and nearest store location have fueled the demand for oral care sale through various stores and pharmacies.
Key Developments
June 2018 – Xiaomi launched a new electronic toothbrush Dr. Bei Sonic in China which uses Sonic technology. It was the first electronic toothbrush launched by the company which is priced at USD 14.44.
The China Oral Care market is competitive with a large number of multinational player competing for market share. New product innovation focuses on technology and convenience is the main strategy adopted by players.
Major players include - COLGATE-PALMOLIVE COMPANY, PROCTER & GAMBLE CO., GLAXOSMITHKLINE PLC, JOHNSON & JOHNSON SERVICES INC, and AMWAY CORPORATION amongst others.
Reasons to Purchase this Report
Analyzing the outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Country-level analysis integrating the demand and supply forces that are influencing the growth of the market
Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel
Customization of the Report
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs
Frequently Asked Questions
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